Portrait of Vitor Sousa

I build production ML systems where learning, decision-making, and evaluation matter.

I’m Vitor Sousa, a Senior Data Scientist at Wellhub on the GenAI & Engagement team, where I build production machine learning systems focused on personalization, decision-making, and user engagement. Previously at Farfetch, I built recommendation and size-prediction systems serving 4M+ customers across 190 countries — deep learning from scratch, learning-to-rank, and a published paper at ACM RecSys. This site goes beyond the day job — it’s where I investigate research questions, build systems from first principles, run experiments, and write about what the evidence actually shows — lately: post-training, evaluation, and how learning systems behave, fail, and improve.

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