Portrait of Vitor Sousa

I build and write about production-grade AI systems.

I'm Vitor Sousa, a Senior Data Scientist at Wellhub on the GenAI & Engagement team, where I build contextual bandit systems for personalized nudges, reinforcement learning pipelines, LLM-powered engagement workflows, and ML infrastructure on Kubeflow and Kafka. Previously at Farfetch, I built recommendation and size-prediction systems serving 4M+ customers across 190 countries — deep learning from scratch, learning-to-rank, and a published paper at ACM RecSys. This site goes beyond the day job — it's where I dig into research interests, build things from scratch to understand them deeply, and write about the ideas I'm most curious about.

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